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One of the most exciting business ideas on the Internet is T-shirt sales. Millions of dollars have been made in the last couple of years as marketers lock in on various affinity groups.

And it’s easier than ever to find passionate affinity groups because of Twitter and Facebook. Even Pinterest has been an excellent source of ideas for locating groups who want to buy custom apparel that reflects their shared interests.

The Beatles t-shirtSo you may be asking, what exactly are people putting on these T-shirts and sweatshirts to have such a staggering degree of success? The exciting part here is that the range of options is enormous. There is almost an insatiable desire on behalf of consumers to promote just about anything!

Part of this is because we live in an increasingly casual world. That means that people do dress more casually today than they did even 20 years ago. Suits and ties are increasingly out of style, and even in the workplace, it’s not inappropriate for casual attire to be the norm. Many employers allow “casual Friday” clothing to be worn, and that can include even just blue jeans and customized T-shirts.

You can take advantage of this trend by promoting music/rock bands, sporting clubs and teams, even colleges and universities that people are passionate over. Really, only your mind is a limitation on the potential options!

Before you put the logo of a sports team on a piece of apparel, please be careful to make sure that you are properly approved for using any trademarks in question. Often, you will find that sports franchises and universities are eager to license tasteful apparel designs for a small piece of the profit. This is a great opportunity for your business to align itself with others who can ensure your long-term growth!

One last thing. You might be tempted to procure custom t shirts from very low-priced sources. There’s one obvious caution against making price the only consideration. If you go that route, you will face a constant struggle of ensuring that your product provider doesn’t go and find the cheapest fabric available. And while you won’t be wearing this apparel in most cases, you can bet that the quality of the final product is of paramount importance to your customer. And if you don’t want your customers to be returning the product in droves, keep them happy by making sure that they get awesome quality for their purchase.

Remember. You are in business for the long haul. What this means is that the profit margin is only important when a profit can be made on a happy customer. If your customer has any frustration with what they receive, you might find yourself facing not just an avalanche of refunds, but negative reviews that can impact your ability to return to the marketplace and sell more custom apparel in the future.